Public Service
089 – Integrated Media Public Service Campaign
Shave Ice
Client
Coalition for Tobacco-Free Kids
Category
Public Service
089 – Integrated Media Public Service Campaign
Entry No.
089-478163-13-HAW
Title
Shave Ice Campaign
In late 2022, iQ 360 collaborated with the Campaign for Tobacco-Free Kids to create a robust campaign aiming to address the youth vaping crisis in Hawaii. Using paid ads and media coverage, they urged legislators to act. Their efforts led to the passing of SB 975, treating e-cigarettes like tobacco products (Act 62, June 6, 2023).
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