Elements of Advertising
Visual
69 – Logo Design
Lāna’i Adventure Park Logo
Client
Lāna’i Adventure Park
Category
Elements of Advertising
Visual
69 – Logo Design
Entry No.
069-379310-13-HAW
Title
Lāna’i Adventure Park Logo
Rationale
Lāna‘i Adventure Park pushes guests to explore new heights of self-enlightenment. Ascending arrows, resembling Lanai’s mountain peaks, represent a journey of growth that ends at the summit, reaching a symbolic line of achievement. The mazelike graphic depicts the park’s mental and physical challenges while geometric shapes recall Hawaiian kapa patterns.





