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Elements of Advertising

Visual

69 – Logo Design

 Lāna’i Adventure Park Logo

Rationale

Lāna‘i Adventure Park pushes guests to explore new heights of self-enlightenment. Ascending arrows, resembling Lanai’s mountain peaks, represent a journey of growth that ends at the summit, reaching a symbolic line of achievement. The mazelike graphic depicts the park’s mental and physical challenges while geometric shapes recall Hawaiian kapa patterns.