Public Service
094 – Integrated Media
Public Service Campaign

COVID-19 vaccination campaign for children ages 5+
We believe the best messaging to influence parents – to convince them that vaccinating their young children is the right thing to do – is messaging that comes from other parents, especially those who have experienced the nightmare of having a child or other family member contract COVID-19. Hoku and Emma, the mother and daughter featured in the campaign, are actual COVID-19 survivors encouraging parents to get their children vaccinated.